Today I really wanted to share with y’all a cause that is near and dear to me and Cyn’s hearts. As many of you know, I was diagnosed with stage 4 Non Hodgkins Lymphoma in 2011, and was very blessed to have survived it in 2012. Stand Up To Cancer (SU2C) is an organization that I am proud to actively support, and truly believe in the amazing cancer research that they are doing.
From September 6th through the 26th, Bristol-Myers Squibb is riding for a cure! Members of the BMS Oncology team are currently riding in the 2017 Coast 2 Coast 4 Cancer Ride, supporting Stand Up To Cancer’s innovative cancer research programs. The fundraising goal is $1 million, and ALL money raised will be matched dollar-for-dollar, up to $500,000, by Bristol-Myers Squibb, doubling the impact of generosity!
Cyn and I had the opportunity to go meet some of the amazing Coast 2 Coast 4 Cancer Ride participants last weekend, and talk with them a little bit about why this cause is so important to them.
It was so amazing and inspiring to be a part of the Coast 2 Coast 4 Cancer Ride, and cheer the riders on! I can speak from experience when I say that this is an amazing cause, and that the money that they are raising makes a very real impact on people who are fighting cancer.
If y’all would like to donate to this very important cause you can do so here. 100% of your donation received by SU2C will support Stand Up To Cancer’s collaborative cancer research programs.
About Stand Up To Cancer:
Stand Up To Cancer (SU2C) was founded on May 28, 2008. The brainchild of nine Type A women from the entertainment and media worlds, it started with little more than the promise of an hour of free airtime from three major networks and a fierce determination to do something new in the fight against cancer. Nine years later, it’s become a multifaceted, fundraising, research-sponsoring juggernaut that is making a real difference in patients’ lives.SU2C is a division of the Entertainment Industry Foundation, the powerful collective charity for the television and film businesses. The co-founders had been profoundly affected by cancer — the disease took the lives of two of them in the years since the launch.The group consulted with a small “kitchen cabinet” of scientists, who devised the basic construct, including: team research, done by investigators at different institutions and in different disciplines; grants with dollar amounts sizable enough to make an impact; and a mandate that the research must benefit patients within the three-year term of the grants — considered “light speed” in this field.
The Sweet Life By Brittany + Cynthia Daniel